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"The best sales book of the year" -- strategy+business magazine That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm's unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you're a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm's customer management activities and so improve selling and strategy.

* Conquer the verbal section get the 4-1-1 on how to spot the common types of errors for sentence corrections, how to read through a passage quickly and effectively, and how to break apart and analyze arguments Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling download epub * Ace analytical writing discover what the GMAT is looking for in the analytical writing section and find pointers on writing a well- organized and compelling essay * Make sense of math find plain-English explanations of what you'll encounter in the quantitative section, from basic arithmetic and algebra to more complex concepts like coordinate geometry * Rip through the reasoning get strategies for approaching the integrated reasoning section and find out how to extract data from tables, charts, and graphs Open the book and find: * A plain-English explanation of the test's format * What to bring on exam day * How to make educated guesses * Common pitfalls to avoid * Tips and advice to calm your nerves * Proven ways to save time and beat the clock * Ten writing errors to avoid * Guidance on increasing your chances of gaining admission to the business school of your choice CD Includes Five full-length practice tests in timed and untimed modes, flashcards to review important formulas and concepts, and a set of integrated reasoning practice questions.

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Author: Frank V. Cespedes
Number of Pages: 336 pages
Published Date: 04 Sep 2014
Publisher: Harvard Business Press
Publication Country: Boston, United States
Language: English
ISBN: 9781422196052
Download Link: Click Here
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